The clutter found in on demand services in Poland is now approaching the levels seen on TV channels.
According to the VideoTrack 1V study produced by Wavemaker, the on demand services Player (TVN), Ipla (Polsat) and VOD TVP allocated up to 15% of their airtime to commercials in July, compared to 20% for Polsat and TVN, 17% for TVP1 and 15% for TVP2.
Although the dissatisfaction with commercials on VOD services is little changed, a growing number of viewers are opting for paid-for VOD services that carry on commercials.
All told, irritation with ads ranks least in cinema screenings (42%), with the figure rising for YouTube (44%), VOD services (47%) and TV (53%).
Significantly, the viewing of ads on VOD services remains high, with VOD TVP and YouTube sharing joint top spot with 96%.
