Eric Tveter, former Central Europe CEO of Liberty Global, has become a major investor and the first chairman of London-based start-up Veloce Esports.
Tveter’s investment is part of Veloce’s ‘Angel’ funding round, which has now closed with further announcements due shortly. His stake increases the valuation of the multi-million pound company as it now proceeds to Series A funding.
As chairman, Tveter will work alongside business director Rupert Svendsen-Cook, commercial director Jack Clarke and sporting director Jamie MacLaurin, as they continue to expand the company internationally.
Tveter aims to use his business experience and international network to help accelerate this expansion. He was most recently the chairman of UPC Switzerland, CEO for the Liberty Global businesses in Central Europe and a member of the Liberty Global executive leadership team. He continues to serve as an advisor to Liberty Global.
“Veloce Esports has already established itself as a leading player in the racing and general esports space”, said Tveter. “My investment into Veloce underscores the strong operating and strategic fundamentals Veloce has demonstrated in forging an enviable and focused market position for growth and value creation in the exploding $1.1 billion esports arena.”