In the new role, Rich will lead Eurosport’s commercial sales organisation.
He’ll take up the London-based role on September 23 and will report to Andrew Georgiou, who joins next month as President, Eurosport and Global Sports Rights & Sports Marketing Solutions.
Rich joins Discovery from Fox Networks where he served as Executive Vice President, Sales & Content Partnerships in Asia. During his time at Fox Asia, he developed their product offering, social media and digital video and created an in-house content creation studio.
Rich has also worked for GroupM Entertainment Sports & Partnerships and Publicis Content Ventures.