TV ad spend in Poland amounted to PLN2.159 billion (€495.1 million) in the first half of this year, or 1.8% less than in the same period last year.
As a result, reports Wirtualne Media, quoting report by Starcom, it share of the total ad pie fell from 47.1% to 45.7%.
It adds that in the second quarter TV ad spend was 9.3% lower than a year earlier, though this was largely due to the effect of the FIFA World Cup in 2018.
Internet was the big winner in Poland’s ad market in H1, the PLN1.69 billion figure posted being 7.8% higher than a year earlier.
Total ad spend (net) in Poland in H1 amounted to PLN4,728.2 billion, or 1,2% more than a year earlier.