• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Globecast partners with Ad Insertion Platform in Europe

September 9, 2019 12.27 Europe/London By Robert Briel

Globecast iscontinuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Switzerland-based Ad Insertion Platform (AIP) in Europe.

Frédéric Torasso, Product Manager TV Everywhere OTT Video with Globecast, said, “The growth in viewer numbers for OTT video services can be seen around the world. However, the monetisation of those services has proven more complex, particularly for linear broadcast services viewed via OTT platforms and apps. SSDAI changes this by providing a seamless, targeted and highly automated solution that increases viewer engagement through a far superior user experience. In turn, this expands the effectiveness, measurability and return from the targeted ads being shown.”

AIP has been active in the digital TV and ad insertion market since 2007, adding OTT technologies in 2011. In 2017 AIP launched DAIConnect, allowing TV stations and content providers to monetise their linear ad breaks when TV channels are viewed online. This year it also launched AIP Monetiz, which handles the commercial side.

AIP’s solutions allows operators, broadcasters and OTT providers to dynamically insert ads within any live or on-demand video streams, providing a seamless experience using ad stitching. New premium video advertising inventories can be created and monetised from day one. Adverts are fully validated from a channel brand perspective. AIP’s SSDAI solution is integrated into Globecast’s TV Everywhere OTT video service, enabling this monetisation feature for its existing and new OTT customers.

Globecast’s OTT TV Everywhere solution includes a fully secured and high-quality headend service, connectivity to multiple CDNs, including market-leaders Akamai and CenturyLink, plus player/apps as required. It also includes CDN off-load, an innovative feature enabling content providers to control their CDN costs while improving the quality of experience for viewers.

Laurent Potesta, Founder and CEO of AIP, said, “Partnering with Globecast and integrating our technology with theirs expands our reach and significantly increases the capabilities of their TV Everywhere solution. It will help broadcasters increase revenues while providing a high-quality end-user experience in a brand-safe environment for both broadcasters and advertisers.”

Torasso added, “Advertisers are increasingly expecting to buy linear TV ad inventories programmatically, the same way they buy digital ads. With SSDAI, in partnership with AIP in Europe, Globecast clients are able to deploy automated dynamic ad insertion with limited CAPEX infrastructure investments, supplying targeted ads automatically to OTT viewers.”

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: IBC Special, Newsline, Satellite, Technology Tagged With: Ad Insertion Platform, Globecast Edited: September 9, 2019 14:38

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Reed MIDEM reveals plans for Digital MIPTV
  • Netflix paying record UK tax
  • Ekstraklasa signs Balkan TV deal
  • Pay-TV market slows in Russia
  • Telekom maintains Hungarian TV lead

Also in the IBC Special

Synamedia joins with BTN for data collection webinar

IBC confirms 2021 dates

IBC 2020 cancelled due to Covid-19

All the Stories from the IBC Special

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Most Read

  • WarnerMedia announces International HBO Max launch team
    WarnerMedia announces International HBO Max launch team
  • Discovery+ goes live in the UK
    Discovery+ goes live in the UK
  • Ethiosat platform launched to deliver HD channels
    Ethiosat platform launched to deliver HD channels
  • Virgin Media adds All 4 app to TV platform
    Virgin Media adds All 4 app to TV platform
  • ControlMeister: free Samsung TV remote control app for iPhone
    ControlMeister: free Samsung TV remote control app for iPhone

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK