Commenting on the development, Gideon Gilboa, Kaltura senior VP of product and marketing, media and telecom, said: “ Cloud TV has experienced an evolution, and we believe the next, third-generation phase, that of Cognitive TV, is beckoning.
“For the past two years integrating data into multiple areas of our platform with our award-winning Targeted TV solution; this is where the Cognitive TV era was ignited, with TV meeting data in a meaningful way for the first time.
“We’ve laid the right plumbing and groundwork for the next generation of Cloud TV systems, so now we’re looking ahead, building towards an era in which consumers get the services they truly desire, while giving service providers all the necessary tools to succeed over the long term in a fiercely competitive media marketplace.”
“Cloud TV will be infused with AI and deep learning for every aspect of a service from video quality, video curation and monetisation all the way to the end user experience.
“Furthermore, the infrastructure will need to be interoperable with external systems like voice, proximity detection and it will need to enable real time experimentation.”
Meanwhile, Kedar Mohite, principal consultant, media technology, Ovum, said: “These third-generation TV and video services will require the union of multi-facet data types, with AI as the fuel; the result will be super-smart, cognitive services for viewers, comprising vertically integrated Cloud TV offerings at scale as the backbone.”
The resultant Cognitive TV infrastructure will take TV service business possibilities to a whole new level for media and telecom providers, and the act of watching TV will be redefined.
Gilboa concluded by saying: “At Kaltura, we are committed to creating the world’s most powerful TV services and capabilities by gathering together peerless cloud, AI, ML, data and UX technology and expertise to make Cognitive TV a reality.
“We welcome IBC 2019 delegates to visit us and see a glimpse of what Cognitive TV might look like in the early 2020s.”
Kaltura will be at Stand 2.B41 at IBC 2019.