Verizon Media is adding a number of enhancements to its Media Platform that the company says will make it easier for broadcasters to deliver personalised content and better understand their ad workflow.
Through Verizon Smartplay, Stream Routing Stream Routing delivers video traffic over multiple content delivery networks (CDNs), offering faster startup times and reduced rebuffering. As of IBC, Stream Routing will use Verizon Media’s server and client side performance data from across its global network and device distribution to dynamically deliver traffic. If one network experiences an outage, traffic can be automatically re-routed, protecting broadcasters against catastrophic network issues.
“We enable broadcasters and content providers to more confidently deliver the best quality to viewers wherever they are in the world,” said Ariff Sidi, Chief Product Officer, Verizon Media. “Our Smartplay solution is entirely CDN-agnostic, meaning that decisions about how to route traffic are made purely on performance metrics. This means you can be sure your audiences will always get the best possible experience.”
Also on display will be Verizon Media’s enhanced Ad Server Debug that gives content owners end-to-end visibility into the ad insertion process, highlighting errors, timeouts, and tracking issues. The technology automatically collects and stores data on every ad transaction, including response times and timeouts from 3rd party ad servers.
