Racing TV has chosen Paywizard Singula as the pay-TV channel looks to use AI derived data to learn more about its subscriber base.
It follows a successful beta trial where Singula was able to double the channel’s conversion rate whilst predicting high-risk churners in a free trial programme with an accuracy of 94%.
“We’ve worked with Paywizard for over 13 years to manage our customer billing and communications. The decision to deploy Singula significantly extends our relationship enabling us to put data at the heart of our subscriber management and marketing activity,” says Clive Cottrell, director of marketing, Racing TV.
Racing TV will will use Singula on predictive models, created in collaboration with the data science centre of excellence at Edinburgh University, to determine the ‘next best action that reflects where that subscriber is in the ‘customer journey’. This includes predicting the most likely response from a customer and what action to take.
“Employing AI to tap into customer data in real-time enables TV operators such as Racing TV to take more targeted, relevant and proactive actions that strengthen customer relationships and work better for the business,” says Bhavesh Vaghela, Paywizard’s Chief Executive. “We are excited about working even more closely with Racing TV to implement Paywizard Singula™ after a highly successful beta trial and support their business to use data more effectively to grow their subscriber base and revenues.”
Paywizard will be demonstrating Singula at the Microsoft stand (Hall 1, C27) at IBC 2019.
