Known as Eluvio Content Fabric, it enables content owners to deliver ultra-low latency, high quality video content – and reduce their reliance on complex and costly transcoding services, cloud storage providers, and aggregators. Monetisation, versioning, dynamic personalisation and rights control are intrinsic, making possible whole new classes of entertainment experiences.
The Eluvio Content Fabric’s patent-pending architecture was created by a team led by Michelle Munson and Serban Simu, the founders of Aspera and inventors of the FASP fast file transport protocol.
Eluvio is collaborating with multiple content providers to refine features in the platform. For example, MGM Studios, a premier public customer, is using the Eluvio Content Fabric for global streaming to web, mobile and TVE audiences of certain properties, including transcoding, multi-format encryption and DRM, access control, and audience reporting. The deployment is part of MGM’s innovation of a next-gen supply chain.
Michelle Munson, CEO and co-founder of Eluvio, said: “The economics of today’s video ecosystem is defined and hampered by yesterday’s technologies, and we aim to change that.
The Eluvio Content Fabric enables content owners to manage and distribute video and large form content in ways never before possible, opening publishers to more direct monetisation opportunities, and reducing costs by minimizing core bandwidth and storage, and radically streamlining the traditional media distribution workflow.”
Jim Crosby, senior VP, digital at MGM Studios, added: “At MGM, we’re constantly looking for new technology that can improve both our operations and the consumer experience.
“The deployment of the Eluvio Content Fabric started as an experiment to test this promising new technology, and it has exceeded expectations. It has delivered ultra-fast video loading, high quality playback, and a cost-efficient solution eliminating separate aggregation, transcoding and CDN services – and with its blockchain, provides us the ability to transact business directly on the content. We look forward to more to come with Eluvio.”
The Eluvio Content Fabric will be showcased during a series of open houses at IBC 2019 in Hall 1, balcony suites BS8 and BS9, demonstrating live, OTT, on-demand, linear, and recorded video experiences. To register for these events or to book a private meeting, visit http://www.eluv.io/ibc2019.