Viaccess-Orca (VO) and its programmatic advertising partner Smart Adserver will introduce an end-to-end, targeted TV advertising solution.
It will allow service providers to generate revenues through data and inventory monetisation, in particular, for linear multicast and on-demand TV.
The solution notably allows the creation of granular audience segments leveraging VO’s AI-enriched TV data-management capabilities and the activation of these segments on Smart’s advertising platform. It further allows the distribution of targeted ads on any screen through VO’s secure player, which offers versatile ad replacement and insertion capabilities.
Commenting on the solution, Romain Job, chief strategy officer at Smart Adserver, said: “Leveraging Smart’s and VO’s unique awareness around data privacy and security aspects, service providers can now enjoy new revenue channels generated by our targeted TV advertising solution while keeping control over vital data assets.
“This alliance between two recognised specialists allows service providers to access a single, pre-integrated solution for managing ad campaigns, activating audience data, and distributing targeted ads on any device, including on the fast-growing Android TV-enabled market segment.”
Alain Nochimowski, executive VP of innovation at Viaccess-Orca, added: “Targeted TV advertising is a huge revenue opportunity for operators and broadcasters that can help turn viewers’ experiences into personal ones, thereby driving higher engagement.
“This partnership between two mature technology providers results in an easy, fast, and secure way to enter the targeted TV advertising market and generate a new line of revenue. It’s exactly the kind of targeted TV advertising solution the industry needs to succeed.”
The solution will be demoed at the VO (1.A51) and Harmonic (1.B20) stands at IBC.
