Production and transmission company The Switch has unveiled new branding ahead of IBC 2019.
The company has adopted the strapline “Always On, Always There” that it says underlines its comprehensive network reach and three decades of experience in live event production.
At IBC 2019 a newly designed booth will display the new livery and showcase the company’s growing global reach and expanded live production and video distribution services.
“The new branding reflects The Switch’s position in the modern landscape of live video production and transmission, in which we support some of the most talked about live events in sports, esports, news, entertainment and enterprise,” says Kevin O’Meara, The Switch’s Vice President of Marketing. “Through our multi-platform global transmission network and mobile and at-home/remote video production capabilities, we deliver live content over linear TV, on-demand and streaming platforms – enabling viewers around the world to watch important events such as The Superbowl, The Oscars, The US Open – golf and tennis! – and many a Royal Wedding.”
The new branding will also appear at The Switch’s studio and production facilities in Burbank, Los Angeles, New York and London, its mobile equipment, and all its digital and social media platforms.
