SoftAtHome is to introduce a new smart speaker software solution, designed to allow operators to control services delivered by set-top boxes, gateways, TV sets or IoT devices.
It’s part of an offer that also includes enhanced audio experience, addressable TV, IoT, analytics and next-gen Wi-Fi.
To enrich the experience of Ultra High Definition, SoftAtHome is also introducing an Enhanced Audio Experience based on audio streaming on any audio device, from high-end products (Sonos, Devialet, HK and other) to entry range devices, including headsets.
There’s also AI algorithms used to enable Addressable TV to provide an ad insertion mechanism. SoftAtHome’s proposition is a targeted ad solution, delivering a complete multicast and broadcast frame-accurate addressable TV experience, based on a scalable architecture and enriched with advertising audience measurements.
