STV is to offer a stream of Premier Sports over its STV Player as part of a new partnership with the free-to-air sports channel.
In a three-year agreement STV will also become the exclusive advertising sales agent for Premier Sports 1 and Premier Sports 2 across all broadcast and digital platforms.
Peter Reilly, STV’s Commercial Director, said: “This partnership will provide our viewers on STV Player with access to 24-hour sports coverage. In addition to the wide range of original and archive content already available, FreeSports will further strengthen the STV Player as Scotland’s content destination of choice.”
“We are thrilled to partner with STV as we look to continue growth across our three channels with ever increasing sports content,” added Richard Sweeney, Chief Executive Officer, Premier Sports.
Launched in 2009, Premier Sports holds exclusive live UK and Republic of Ireland TV rights to Guinness PRO14 Rugby Football, Serie A, Eredivisie, Premier League (ROI only), Scottish Cup football, NHL, NASCAR and GAA.
STV is Scotland’s biggest commercial broadcaster and the runs the largest commercial video-on-demand service (STV Player) where digital revenues were up 19% in the first half of 2019.
