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Swiss TV and radio usage moves to the internet

August 29, 2019 09.23 Europe/London By Jörn Krieger

Swiss media users are consuming an increasing amount of content via the internet.

More than half of the usage (TV/video: 56%, radio/audio: 54%) is already accessed through the net, according to the Web Media Monitor 2019, compiled by German consulting and market research company Goldmedia for the Swiss Federal Office of Communications (OFCOM).

In total, there are almost 600 online video and audio services in Switzerland, the majority of which are offered by established media brands from the TV, radio and print markets.

The attractiveness for the advertising industry has increased, reflected by the positive expectations of the content providers: They expect annual advertising growth of 49% for the online video sector and 18% for online audio until 2021.

The willingness among consumers to pay for media content on the internet is also increasing.

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Filed Under: Newsline, Research Tagged With: BAKOM, Goldmedia Edited: 29 August 2019 09:23

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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