Under its terms, subscribers to yes’s SVOD platform will be able to watch the kids channel channel from September.
Commenting on the development, Guillaume Coffin, Cartoon Network’s VP head of commercial and business development, France, Africa and Israel, said: “We are excited about our partnership with yes as it will expose our brand, and its content, to a wider audience in this market. Cartoon Network is among the leaders of content production for kids in the world, and our shows resonate with local audiences in every market where the brand is established. We could not be happier to entertain Israeli kids again!”
This deal is part of a significant effort of expanding business in Israel and as part of the promotional launch campaign, current yes subscribers will be able to watch the first episode of each Cartoon Network series on the platform.
Koby Gal-Raday, chief content officer, yes, added: “yes offers the widest and most diverse content offering for children and youth in Israel, including original Israeli content and international acquisitions. Today, we are proud to partner with Cartoon Network and bring to Israel leading and award-winning content”.