Ukraine’s largest cable operator Volia has added Setanta Sports to its digital and interactive TV packages.
The channel is initially being made available in 10 cities, including the capital, Kiev, for a promotional price of UAH99 (€3.52) a month.
Commenting on the development, Volia’s CEO Anton Dzyubenko said: “Sport is an integral part of our society, which is why sports content is increasingly used on the TV market as a primary differentiator and argument for customer engagement. This is due to the fact that in Ukraine there is a great demand for niche sports channels, which is still not satisfied. Another TV channel about sports in Volia packages is a logical step towards our subscribers and their needs in various and high quality sports content”.
Dwyer McCaughley, CEO of Setanta Sports Eurasia, added: “We are pleased to launch Setanta Sports on the Volia platform and look forward to presenting a wide range of our sports broadcasts to the company’s subscribers. The English Premier League is of considerable interest to Ukrainian football fans and we already have many positive comments about the channel. We look forward to working with Volia in the coming months and years and want to deliver our content to the largest possible subscribers base”.
Setanta Sports made its debut in Ukraine earlier this summer and is already offered by – amongst others – the OTT services Megogo, Divan.TV and Oll.tv.
