Synamedia has hired former BBC Studios executive Scott Kewley to lead its addressable advertising and data monetisation business.
As NDS, the company worked with Sky on the development of the AdSmart personalized ad targeting platform.
Kewley joins Synamedia from UK OTT aggregator TVPlayer, where he was MD. Before that he worked for BBC Studios, the former BBC Worldwide, as a senior executive with the brief of developing a new OTT service. He also spent six years at Liberty Global, where he held the role of Director of Digital Entertainment for Virgin Media. Additionally, he spent 10 years with Walt Disney, most recently as International Director of Engineering.
“Our track record with customers, strong vision and growth ambitions continue to attract the crème de la crème – and Scott is no exception,” said Jean-Marc Racine, Chief Product Officer at Synamedia.
Separately, Synamedia has appointed Bijal Patel as Chief Financial Officer. Patel has held a variety of senior finance roles in international technology businesses.
