German multiscreen software solutions provider 3SS wants to demonstrate at IBC 2019 how operators can galvanise viewer loyalty and transform TV businesses through the power of voice.
“Speaking is a basic instinct for all of us, and so using our voices to communicate with our pay-TV service could become as intuitive and natural as asking a barista for a cappuccino,” said Pierre Donath, Chief Product Officer at 3SS.
“How we use our voices in our homes is rapidly evolving. We use speech to control our environment; as we become more and more comfortable asking our voice assistants to play our favourite music, to set a timer or to dim the lights as we sit down to watch a movie, it is only natural to consider our voices to get our desired TV experience,” Donath added.
“We believe that if a TV service provider enables this most natural way of communicating, there is a great opportunity to build a closer relationship with the subscriber. A trust relationship is nurtured and both parties in the relationship benefit.”
3SS proposes that with enhanced voice technology, viewers can more rapidly search for and access the content they want, and see recommendations that are relevant to their interests. Meanwhile, the operator has a new conduit to convey, for example, what new desirable content is trending, and alert viewers to marketing promotions tailored to their personal tastes.
“We are entering a new era of ultra-personalisation and dramatically enhanced usefulness for the TV subscriber, all enabled by intelligent voice technology,” said Donath.
Putting Android TV centre stage at IBC 2019, 3SS welcomes visitors to experience the new 3Ready Assistant, an innovation which gives Google Assistant a bigger vocabulary and more capabilities, redefining what’s possible when a subscriber has a conversation with his or her pay-TV service.
3Ready Assistant enables new, personalised cross-device actions and searching, including support for smart displays like Google Nest Hub and Amazon Echo Show, to deliver a seamless and engaging user experience across broadcast, VOD and OTT services on any home set-up, according to 3SS.
At the 3SS IBC 2019 stand in hall 15, MS10 and MS12, visitors can also try out the new 3Ready-integrated Technicolor audio wizard far-field voice assistance device, jointly devised with Technicolor, which makes searching for content hands-free.