It will be offered to studios, post-production companies, broadcasters and distributors.
IMF is a Society of Motion Picture and Television Engineers (SMPTE) standard for providing a single, interchangeable master file format from which tailored versions of the same piece of content can be rendered for different audiences, which incorporates the Material Exchange Format (MXF) container format.
“The market for media content is global, which means that several different versions of every media title must meet the technical requirements for many different distribution channels and localised applications,” said Johan Craeybeckx, Business Line Director, Eurofins.
The agreement with the Institut für Rundfunktechnik (IRT), the joint research centre of the German, Austrian and Swiss public service broadcasters, will allow IRT to develop new solutions that combine technical media validation with production and distribution workflow business intelligence.
“The IMF format plays a significant role in the future of broadcast and OTT media, and we are confident that Eurofins, a proven-leader in quality assurance, is ideally placed to carry this mission forward and lower the barriers to adoption of the standards at this critical point for the digital media industry,” said Michael Hagemeyer, managing director, IRT.
Eurofins’ IMF solutions will be based on the IMF and MXF Analyser products developed by the IRT. They’ll be available directly from Eurofins beginning September 2019.
IBC2019: Hall 5, Stand B45.