The global digital entertainment platform Zee5 has entered into a strategic partnership with the UAE-based digital retail company Eurostar Group.
It will allow people across the GCC counties to access Zee5’s library of 100,000 hours of entertainment content in 17 languages, on up to five different devices at any given time, through subscription packs available at any Eurostar and its partner outlets across GCC.
The packs will be offered on a daily, weekly, monthly or annual basis, costing AED1.49 (€0.37), AED5.99, AED18.99 and AED149.99 respectively.
Commenting on the development, Archana Anand, chief business officer, Zee5 Global, said: “With the largest range of Indian content including 2000+ movies and exclusive TV shows across genres, Zee5 is fast becoming the go-to destination for Indian content for multiple audience segments in the GCC who want compelling stories in the language of their comfort. Reaching these audiences through every touchpoint, to enable them to discover and experience Zee5 Is critical and enabling offline subscriptions via retail is a key initiative. We’re very happy to announce our partnership with Eurostar, one of the leading digital retail Groups across the GCC to make Zee5 available through their outlets.”
Shaan Jethwani, executive director of Eurostar, added: “We are thrilled and privileged to join hands with Zee5. The current paradigm shift on consumers TV watching, coupled with Eurostar’s legacy on pay-TV distribution along with Zee5’s unmatchable content prepositions are poised for sure success and it’s going to create a new experience for audiences in their living room.”
