Sky has announced a significant upgrade to its broadband platform with speeds up to 12 times faster than its standard broadband.
An initial 2 million households will have access to Sky Ultrafast Broadband, which will have average download speeds of 145Mbps and 285Mbps, with no usage caps.
The announcement comes against a background of governmental pressure on the rollout of superfast broadband that has seen similar announcements from Openreach and Virgin Media.
The Comcast-owned company claims Sky Ultrafast Broadband will give an advantage to gamers because its upload speeds are faster than those of its nearest competitor.
Sky Broadband Ultrafast 1, with average download speeds of 145Mbps, will be priced at £39 a month for 18 months. Broadband Ultrafast 2, offering average download speeds of 285Mbps will be £49 a month.
An ‘upgrade fee’ of £34.95 will also be payable by existing customers.
“Fast and reliable broadband is an essential part of the family household today, and it’s only going to get more important in future” comments Kathryn Imrie, Director of Broadband at Sky. “We want our customers to be able to do even more online, on more devices, without seeing their connection lag or drop. As a Sky Broadband Ultrafast customer, you will be able to seamlessly watch an HD movie, while your partner surfs the web and your kids are gaming in their bedroom.”
Ultrafast Broadband will continue to rollout during 2019 and 2020.
