As a result, kids can now access over 1,000 fairy tales, while viewers interested in documentaries can chose from over 200 videos from an expanded Prima Zoom range.
In another innovation to Prima’s HbbTV service, users will find it easier to select programmes in the menu via the Red Button.
Commenting on the development, Daniel Grunt, director of new media at Prima, said: “Our goal is to provide users with even more entertainment, and that means more video content that is engaging, easily accessible and safe for the viewer. Of course, a long-term trend in online video ratings is in-house shows as well as children’s shows. HbbTV, available via the familiar red button on the remote, already hosts 90% of all children’s videos”.
Prima notes that all the videos are free to watch.