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Virgin Media and eir agree joint sports deal

August 19, 2019 10.36 Europe/London By Julian Clover

Virgin Media and eir have signed an agreement that will see their premium sports channels carried on each others platforms.

Under the agreement, Virgin Media Sport will be available to eir customers as part of the eir sport pack and in turn, eir sport will be available to Virgin Media TV customers.

The new arrangement will come into effect in the next few weeks, ahead of the upcoming Rugby World Cup, and the new season of the UEFA Champions League and the UEFA Europa League.

In a joint statement the companies said: “This is great news for Virgin Media and eir customers who will now be able to enjoy an even greater choice of Sports programming on our platforms.”

eir sport is the official broadcaster of the Rugby World Cup in Ireland and the main Irish rights holder for the Guinness PRO14. Virgin Media Sport offers extensive sports coverage across over 300 matches in the UEFA Champions League, the UEFA Europa League, the Nations League and the UEFA Euro 2020 Qualifiers.

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Filed Under: Editor's Choice, Newsline, TV Tagged With: eir, Virgin Media Ireland Edited: 20 August 2019 12:35

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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