Under the agreement, Virgin Media Sport will be available to eir customers as part of the eir sport pack and in turn, eir sport will be available to Virgin Media TV customers.
The new arrangement will come into effect in the next few weeks, ahead of the upcoming Rugby World Cup, and the new season of the UEFA Champions League and the UEFA Europa League.
In a joint statement the companies said: “This is great news for Virgin Media and eir customers who will now be able to enjoy an even greater choice of Sports programming on our platforms.”
eir sport is the official broadcaster of the Rugby World Cup in Ireland and the main Irish rights holder for the Guinness PRO14. Virgin Media Sport offers extensive sports coverage across over 300 matches in the UEFA Champions League, the UEFA Europa League, the Nations League and the UEFA Euro 2020 Qualifiers.