Action sports brand Nitro Circus is launching its own OTT channel.
Called Epic Makes Misses & Mayhem it’s being launched as an AVOD streaming service with Unreel.me, which has been behind a number of over-the-top streaming services.
“We are thrilled to be able to help Nitro Circus reach new audiences on Xumo and start to develop their own owned-and-operated strategy on OTT with the launch of ‘Epic Makes Misses & Mayhem’ across iOS, Android, Apple TV, and Roku,” said Unreel CEO Dan Goikhman.
Unreel.me will help monetise the Nitro Circus content library and develop feeds for further syndication.
“This is a great opportunity for Nitro Circus to expand our reach and offer our short form quick-hit content in a dynamic way while retaining control. We are excited to be doing so alongside Unreel and the great team therein,” said Nitro Circus Global Head of Business Development Nick Crooks.
Action sports provider Nitro Circus began 15 years ago, founder Travis Pastrana selling DVDs he had a made in a garage in Utah. Since 2010 the Nitro Circus Live event has toured the globe.
