Spanish football will be available free-to-air to UK households for the first three matches of the season following an agreement between ITV and LaLiga.
The season opener between Athletic Bilbao and FC Barcelona will be broadcast on Friday night on ITV4 and online through the ITV Hub.
ITV had picked up on the final few matches of last season after ElevenSports pulled out of its contract.
Weekly highlights of all the LaLiga games will also be shown on both ITV and ITV4 following each Matchday.
Negotiations are continuing for further live matches, beyond the three initial matchdays.
No buyer was found for the matches when an auction was held in July with ITV only making its announcement 24 hours before kick-off.