Global sales of Smart Speakers continued to soar in the second quarter of 2019.
According to market experts Strategy Analytics, the 30.3 million units sold represented a doubling on the same period in 2018.
Amazon remained the market leader with a 21.9% share, though that represents a fall of 8 percentage points on Q2 2019.
Google retained second place, followed by Baidu, Alibaba and Xiaomi. Apple’s smart speaker sales increased 81% compared to a year earlier, but its share fell slightly and it remained in sixth place.
“Demand for smart speakers shows little sign of plateauing, even in more mature markets like the US where ownership has now reached 30% of households,” said David Mercer, Vice President at Strategy Analytics. :Huge potential remains in untapped regions where local language support has been limited. The arrival of language localized devices in large markets like Russia, Mexico and Brazil will support further demand growth in the coming months and years.”
The full report from Strategy Analytics’ Smart Speakers and Screens (SSS) service, Smart Speaker Vendor & OS Shipment and Installed Base Market Share by Region: Q2 2019 is available now.
