El Economista reports that this comes alongside the acquisition of rights, totalling €238 million per season, to LaLiga from Mediapro.
It adds that Telefónica already holds the rights to LaLiga for individual homes, for which it is paying €980 million per season and selling on to other providers.
Telefónica has been the first to announce the renewal of rights to establishments, offering a package that includes LaLiga, the Champions League, Formula 1 and the NBA, for a promotional price of €320 a month for the first six months.
Meanwhile, Vodafone has introduced an offer for new customers costing €302.5 a month including VAT and €510 a month excluding VAT for betting shops.
Orange has launched a promotion that allows establishments to buy Orange TV for €259 a month excluding VAT for the whole season.