Netflix was the most watched VOD service in Poland last month, being viewed by one in eight Polish internet users.
Data produced by Gemius/PBI for Wirtualne Media shows that it had 3,478,832 real users and a reach of 12.45%.
It was followed by vod.pl (3,257,867 and 11.66% respectively), wp.pl –video (2,624,655, 9.39%) and cda.pl – premium (2,525,004, 9.03%).
Although opens for Netflix were not available, the highest recorded were for tvp.pl VOD services (24,915,884), followed by player.pl (22,149,664).
Ampere Analysis has estimated that Netflix currently has around 800,000 paying customers in Poland.
