A1 Telekom Austria Group’s Belarussian subsidiary velcom has been rebranded A1.
Between this April and August 12, it had been using the dual brand velcom/A1 in a transitional phase.
Commenting on the development, Thomas Arnoldner, CEO of Telekom Austria Group, said: “Our A1 ‘brand family’ continues to grow. We are utilising the distinct value proposition of A1 to support the repositioning on the Belarusian market. The energetic brand identity of A1 fosters the perception as a convergent full-service ICT provider and as part of a powerful international Group. A1 brand now stands for a convincing end-to-end customer experience via solutions that enrich the experience of work, life and play in the age of digitalization in Belarus as well.”
Alejandro Plater, COO of the A1 Telekom Austria Group, added: “Originally operating under the velcom brand as the first local GSM operator, the company is now a full-service provider of telecommunications solutions via mobile and fixed networks as well as ICT and content services. This makes it a perfect match for the Group-wide concerted brand identity of A1 as an ideal and trustworthy digitalisation partner.”
