A new channel named Premier Sport HD will be launched in the Czech and Slovak markets on August 9.
Its debut will be timed to coincide with the new Premier League season, which kicks off in the evening with the game between Liverpool and Norwich City.
Premier Sport HD will be available through T-Mobile, Digi TV and O2 in the Czech Republic and Slovak Telekom, Digi and Orange in Slovakia.
In the Czech Republic, it will replace Digi CZ’s Digi Sport 4 HD.
The broadcasting rights to the Premier League are held by Lama Energy Group, which includes Digi CZ, the operator of Nova Digi TV SK and Digi2Go.
