The programme delves into the social network’s history, its success and looks into the recent criticism it has received. What makes the documentary different is that it does so by shaping itself around the individual viewer.
BBC R&D is using the same object-based media technology that ran BBC Click’s interactive 1000th episode.
However, rather than being based on the viewers active choices, Instagramification intelligently adapts itself around your preferences.
The process begins with a series of questions, the answers to which shape how the story unfolds. As the programme continues a slightly different version of the story is assembled, even with different presenters.
“Within each version, however, multiple other sections are affected by the data provided by the viewer,” explains BBC development producer Nick Hanson. “For example, if you’re interested in technology you get longer clips and more depth on a section about bot farms. If you live in Scotland, you are served different regional facts about Instagram than viewers from England, Wales and Northern Ireland.”
The BBC is using the Storykit tool following research into the 18 to 34-year-old audience.