Furthermore, according to the findings of research undertaken by PMR and published by Wirtualne Media, it claims the most revenues as it has the highest prices.
Poland’s pay-TV and internet video content market was worth PLN6.95 billion (€1.61 billion) in 2018, or 3.9% more than year earlier. This was largely thanks to the performance of VOD, which accounted for around 12% of the entire market and saw its revenues grow by 25%.
All told, 2.7 million viewers paid a total of PLN854 million in 2018 to watch on demand content.
There were a total of 9.4 million VOD users in Poland in 2018, of whom 55% accessed AVOD/TVOD and 45% paid VOD services.
Almost half (46%) of VOD users watched services through operators’ channels, chiefly HBO GO.
Significantly, the research also shows that the majority of respondents (70.9%) would not drop their pay-TV service in favour of an on demand one.
Revenues from SVOD service are forecast to grow by an annual average of 7.8% between 2019-24.
At the same time, the number of SVOD users is forecast to grow by 1.6 million over the same period.