• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Chris Dziadul Reports: Netflix takes off in Poland

July 26, 2019 09.21 Europe/London By Chris Dziadul

Evidence of the popularity of Netflix – as if it were needed – among Polish internet users has been provided in the latest research by the agency Wavemaker.

Its VideoTrack study, undertaken in April, shows that 47% of respondents believe the SVOD service produces the best series.

This places it in top spot, jointly with HBO, and is an indication of just how popular Netflix has become in Poland in the last three years. Indeed, in a VideoTrack study in 2016 it only polled a handful of percentage points.

The latest study also shows that Polish internet users have a strong preference for US-produced series, with over two-thirds (68%) placing them in first position. Local productions come second with 43%, while UK series are third with 29%.

Perhaps not surprisingly, Game of Thrones was the most popular series among Polish internet viewers in 2018, with no fewer than 8.7 million choosing to watch it. However, the figure, published by Parrot Analytics and quoted by Wavemaker, applied to all seasons of the hit series available to date, not just the most recent.

In its Global Television Demand Report, released earlier this month, Parrot Analytics in fact concluded that Netflix remains by far the most popular provider of digital original series across all markets. However, its share is falling, down from 71% in Q1 2018 to 64.6% in the first quarter of this year.

This should nevertheless not detract from its growing popularity in Poland, where in May, according to data produced by Gemius/PBI for Wirtualne Media, it was already the country’s most popular fully paid VOD service.

As if to underline the importance it attaches to the Polish market, Netflix is also understood to be preparing to open a local office in Warsaw at some stage next year.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Chris Dziadul Reports, Columns, Featured Right Edited: 26 July 2019 09:21

Avatar photo

About Chris Dziadul

Latest News

  • MultiChoice planning revamp of DStv service
  • Eutelsat confirms UK involvement in capital increase
  • Broadcasters confirmed for Ligue 1 football coverage
  • DVB releases findings from Film Grain Synthesis study
  • TVP VOD reports large increase in linear channel streaming

Most Popular

  • Broadcasters confirmed for Ligue 1 football coverage
    Broadcasters confirmed for Ligue 1 football coverage
  • MultiChoice planning revamp of DStv service
    MultiChoice planning revamp of DStv service
  • DAZN picks up international rights to Serie A 
    DAZN picks up international rights to Serie A 
  • Warner Bros Discovery confirms Wimbledon plans
    Warner Bros Discovery confirms Wimbledon plans
  • Bundesliga returns to Play Sports
    Bundesliga returns to Play Sports
  • Eutelsat confirms UK involvement in capital increase
    Eutelsat confirms UK involvement in capital increase
  • Sky adds new rewards to loyalty programme
    Sky adds new rewards to loyalty programme

White Paper

Eutelsat planning capital increase to become European Starlink

The French state has bolstered its take in Eutelsat as part of a €1.35 billion capital increase. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.