Speaking at a press conference late last week and quoted by Kommersant, its deputy DG for strategic and operational marketing Andrei Nesterov said that the service plans to be one of the top three in the country within the next three years.
He added that this would not be difficult, given Tricolor’s client base. The company currently has 12.232 million customers and the new service is being tested on 10,000.
Although Nesterov did not disclose the cost of setting up the new service or the funding model it will use, he revealed that it could consider using more than one of the latter.
In addition, he said that the service would be made available to non-Tricolor customers.
Nesterov also said that Tricolor is currently negotiating with key filmmakers about making its own series.