The media services company is working in partnership with the Egyptian Local Organising Committee (LOC), Lagardère Sports, managers and marketers of sports rights across Europe and Africa, and the Confédération Africaine de Football (CAF).
On the grounds its partnered with local specialists KAR Technology, who have provided logistical expertise and liaison with the LOC. Globecast has also collaborated closely with Iris Media, who have provided SNGs as well as additional technical support.
For the first time, the opening match and the final are being broadcast in 4K, using HEVC encoding. In total there are 52 matches being held in four cities across Egypt.
Globecast is also providing contribution, distribution and VOD content preparation and storage.
Philippe Bernard, Chairman and CEO, Globecast, said, “This year sees particular innovation with the use of both 4K and VOD content supply, with our innovative Content Marketplace providing broadcast affiliates with new ways to extend viewer engagement.”
The competition concludes on July 19th.