Euronews has entered into a partnership with the Serbian media group HD-WIN to launch Euronews Serbia, a news channel and digital platform aimed at a Serbian-speaking audience.
HD-WIN is owned by Telekom Srbija and currently broadcasts sport-themed channels.
According to Euronews, ahead of Euronews Serbia’s broadcast launch, almost 100 members of staff will be recruited locally. The Serbian media’s editor-in-chief will be recruited by Euronews and will be a Euronews employee. An editorial board will be established and controlled by Euronews: it will, in particular, delimit strategic editorial orientations, and will take any decision establishing rules regarding the editorial line and the general balance of programmes, which are linked to the media’s fundamental values such as editorial independence, freedom of expression and impartiality.
Commenting on the development, Michael Peters, Euronews’ CEO, said: “We are delighted to be collaborating with HD-WIN to create a quality independent media. The launch of Euronews Serbia is yet another testament to how reliable and attractive the Euronews brand is. In the past 25 years, Euronews has become a recognised and trustworthy media, thanks in particular to our “All Views” editorial line, which guarantees an impartial treatment of news. It’s this experience, this expertise and this requirement that we are bringing today to Euronews Serbia, which will be an independent media as Euronews has always been.”
Predrag Culibrk, CEO of Telekom Srbija, added: “It is our great pleasure to offer our viewers in Serbia and the region a new news channel in Serbian with content tailored to a local audience, by associating ourselves with the brand and standards of one of the leading media houses in Europe and the world – Euronews. In addition, we appreciate the trust that Euronews placed upon us by this partnership, as it unambiguously confirms that we are a company operating in compliance with high European standards. Embracing the role of the regional leader in the field of telecommunications, we will strive to achieve and maintain partnerships with the best players in their respective industries in order to provide our customers with top-quality services.”
