Instead, the latter, according to the findings of the latest Strategy Analytics report, entitled Voice of the Customer: What Are Netflix Subscribers Saying Compared To Competitors? users are much more likely to spend time discussing characters and storylines in great detail, suggesting high levels of engagement with Netflix shows.
By contrast, discussions involving Hulu users focus on resolving problems with the service, while Amazon users focus on negative comments to do with pricing and lack of content choice. The report concludes that Hulu and Amazon must address these deficiencies if they are to make inroads into Netflix’s leadership position.
Strategy Analytics notes that the findings of its report should also serve as a warning to Disney and Warner Media as they prepare to launch new streaming services.
The research employed in producing the report was based on advanced language analytics techniques.