The service will be available to TalkTalk TV customers who are subscribed to a TalkTalk TV ‘Boost’ from July 1.
Under the terms of the deal, TalkTalk TV Boost customers gain access to the new ‘Rakuten TV Movie Club’ as part of their subscription. TalkTalk TV customers will be able to enjoy movies from an extensive movie catalogue including titles which will be refreshed each week.
The partnership marks the next stage in Rakuten TV’s strategy to increase its presence in Europe. Earlier this year it announced that it had tripled its distribution from 12 to 42 countries on the continent, thereby reaching more than 30 million European households.
Meanwhile, TalkTalk has operated its TV service since 2012.