The Sky Analytics online portal is the first phase of a new roadmap designed to simplify execution and management of Sky’s cross-platform TV advertising. It will initially launch with capability across AdSmart and video on demand platforms. It also includes third-party verified MOAT video score data and cross-platform reporting through CFlight and transactional capability.
“Sky Analytics is a significant step in giving agencies and clients more control of their TV campaigns,” Jamie West, Sky’s Group Director of Advanced Advertising. “The ability to plan campaigns using the wealth of targeting attributes or combining with their own data is hugely compelling. We are on a journey to deliver a single powerful platform with the flexibility marketers have come to expect from digital, but for the brand safe premium video experience of TV.”
On AdSmart clients will be able build and and size an audience using demographic and lifestyle attributes, purchasing behaviour and location data from AdSmart’s 1400 attributes. On demand will gave direct access to campaign reports and analysis, including impression heatmaps and content.
Later this year, campaigns using AdSmart will have live pricing and buying capabilities added and those using On Demand will have additional planning capabilities included.