Xite is an interactive music video experience that allows users to lean back and enjoy music videos, enjoy channels curated by XITE’s team of music experts, and create their own channel drawing from different genres, eras, and visual styles.
Xite’s Co-CEO Cees Honig said: “Music videos continue to dominate overall music streaming worldwide. Expanding our service to the UK is an amazing way to give music fans in the UK a beautifully designed experience that is 100% dedicated to music videos.”:
Xite features a full catalogue of music videos from artists across all major and top independent labels, from today’s most popular and trending artists including Ed Sheeran, Mabel and Billie Eilish, to upcoming artists like SG Lewis, Mahalia and Koffee.
Earlier this year, Xite launched on Amazon Fire TV and Apple TV in the United States. Xite is also available in the Netherlands, Belgium, Germany, Canada, and on X1 Xfinity in the US.
Niels Daalhuizen, Chief Product Officer at Xite, said: “We are very excited to premier Xite through Samsung in the UK and give Samsung Smart TV owners the opportunity to experience music videos in the best way possible – whether they’re leaning back and enjoying a channel created by our team of music experts or making their own personalised playlist.”
Guy Kinnell, Vice President of TV/AV, Samsung Electronics (UK) Ltd said; “We are always looking to provide the greatest experience for our customers including offering the best smart platform and best range of apps currently available. Xite provides a new music experience, which consumers cannot experience on any other Smart TV platform for the next 12 months in the UK”
Xite aims to offer the best music video experience in the world. Founded in the Netherlands, Xite now reaches 80 million households across Europe and North America through linear networks, interactive TV, and on-demand streaming services.
The company revolutionised the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalogue; enjoy channels curated by its team of music experts; and create personalised channels based on genre, era and visual style using its unique Mixer feature. Xite has access to virtually every available music video through agreements with all major and top independent music labels.