Pluto TV has launched Pluto TV Latino, a new, dedicated category debuting on the platform featuring a suite of linear Spanish and Portuguese-language channels.
The debut of Pluto TV Latino also denotes the first offering of its kind to be introduced on a major ad-supported OTT platform.
Pluto TV Latino delivers eleven curated Spanish and Portuguese-language channels, appealing to US Hispanic audiences in search of premium streaming entertainment programming – for free. This collection of linear entertainment spans an array of categories including movies, comedy, music, true crime, reality, sports and romance-packed telenovelas.
With over 2,000 hours of content arriving on Pluto TV Latino – viewers will have access to a wide-range of marquee programming. The eleven channels include three movie-themed channels showcasing blockbuster and native Spanish-language films, and all-new genre-specific channels featuring iconic library collections, music specials, comedies, crime series, telenovelas and more from MTV, Comedy Central, Telemundo, Combate World and Lucha Libre. The channels will include a combination of native Spanish-speaking and dubbed versions.
“We have always envisioned Pluto TV as a destination with global appeal, where diverse audiences can find and stream the entertainment they love, for free,” states Tom Ryan, CEO and Co-Founder, Pluto TV.
“Pluto TV Latino was designed to bring premium streaming programming to an underserved OTT audience with cross-generational appeal. To be the first ad-supported streaming platform to offer an entire category dedicated to US Hispanic audiences is something we are incredibly proud of and furthers our mission to entertain the planet.”
The introduction Pluto TV Latino is a multi-faceted initiative designed to offer diversified, ad-supported, streaming programming and entertainment with global appeal. This collection is the first installation of channels to debut in the Pluto TV Latino section on Pluto TV. Additional channels are expected to launch this fall adding new genres like Food, Travel, Competition, Kids and popular, and high impact single-series channels guaranteed to have head-turning appeal.