Broadpeak, Expway, Harmonic, ITV, Kineton, RAI and TP Vision are already confirmed to participate in the demo that will include Several OTT and broadcast services, DVB-I Service List, Low Latency DASH streaming and Multicast Adaptive Bit Rate streaming.
The initiative is designed to bring together broadcast and OTT television with the aim of bridging the gap between OTT and hybrid use cases.
The Geneva-based standards organisation says OTT services provide access to a much greater range of content, allow viewer’s consumption to be easily time-shifted and bring television to a much greater range of devices. However, that has led to a fragmentation of the market, and a departure from television’s traditional plug and play.
With DVB-I, OTT services will be signalled and distributed in a standardised manner, and individual services will not require specific applications or integration.