A new survey into on demand viewing habits dispels any suggestion that the Brits might be even slightly romantic.
Two-fifths (39%) admit to arguing over what to watch, and 40% have ‘cheated’ by watching extra episodes behind their partner’s back.
Streaming service Netgem found twice as many Brits spend their time streaming boxsets than paying a trip to the movies.
2,000 people were surveyed by Opinium Research.
65% are using their record function, while 81% stream content.
As might be expected there is a generational divide with those aged 55+ are more likely to record than younger adults.
The issue of ‘boxset cheating’ – ie. skipping ahead on a series that you’re supposed to be watching as a couple – is also a real problem for streamers.
Two-fifths (39%) of UK adults admit that they’ve broken boxset etiquette by watching episodes when their viewing partner isn’t around.
According to the study, box set viewers stream an average of 3 hours of content per week.
Streaming content has now become the new normal for younger generations, especially millennials who have grown up in a connected age.
One in five (20%) 18-34s have now given up on ‘offline’ altogether, saying all of their TV content is now streamed.
