Created by Veech x Veech, it operates the biggest LED installation in Europe, across three multifunctional sets with 11 video walls with different dimensions, covering a total area of 450 sq metres. Seven of the video walls have 4K resolution and one is touchscreen. AI technology, which bTV Media implemented first in Bulgaria several years ago, has been upgraded to offer even more functionalities.
Commenting on the development, bTV Media Group CEO Florian Skala said: “I am excited that we are giving our viewers the best experience with bTV news and current affairs shows, which are the backbone of our programming line-up. The studio was created to benefit our millions of viewers who have chosen bTV as their primary source of information. It is also the largest-scale technological project implemented in bTV ever since the start of the channel, and now the most professional TV journalists in Bulgaria have access to the means of expression that highlight their work even better”.
Venelin Petkov, news, current affairs and sports director of bTV Media Group, added: “To us the new studio is the place where journalism, new technologies and cutting-edge design meet. In the last five years our news desk has been undergoing a process of integration of all programmes and platforms. This also includes the visual identity and the functionalities of the new studio. It enables us to develop the topics holistically throughout the day – underlining the identity of the newsroom across all our shows, and still preserving the uniqueness of each of our journalists. After holding an international pitch where we invited the best design and architecture companies in the world, it’s a privilege for us that we managed to attract Veech x Veech, known for their revolutionary projects on the world market, in Bulgaria. The design they created for us is a significant step ahead for the TV industry all across Europe”.
CME-owned bTV Media Group and Nova Broadcasting Group, which underwent a change of ownership earlier this year, are the two leading national commercial broadcasters in Bulgaria.