Netflix is now the most popular fully-paid on demand service in Poland.
However, according to data produced by Gemius/PBI for Wirtuane Media, it remains in third place behind Vod.pl and palyer.pl in terms of real users.
In May, Vod.pl. had 3,361,751 real users and a reach of 11.89%, whole second placed player.pl had 3,233,568 real users and a reach of 11.44%.
Netflix had 2,878,581 real users and a reach of 10.18%, up from 2,352,460 and 8.6% respectively in the same month last year.
Netflix also had more opens in May 2019 (42,085,647) than any other legal on demand service in Poland.
Significantly, the figures do not include YouTube, where content users can upload content, and the entire CDA.pl website. In May, the former has 19.71 million users and 1.08 billion page views in Poland.
