Freeview Play was launched in 2015 and sales of Freeview Play devices exceeded 5 million in the UK last year.
This will be one of the first of the few Freeview Play projects led by ODM mode. In line with Freeview Play’s technical requirements supported by CVTE’s advanced architecture, different TV brands can remain complaint with Freeview Play specification with customised TV user interface, which will bring benefit for both consumers and content providers.
Commenting on the development, Ziyuan Zhong, product Manager at CVTE, said: “We’re very glad to continue cooperation with SERAPHIC, whose leading technology and strong client support impressed us a lot. With close collaboration with all parties, we are excited to help smart TV manufacturers expand the UK market quickly and in a highly cost-effective manner, which also offers end users more opportunities while they choose Freeview Play TVs on the market. As we see Freeview Play TVs are gaining a sales juggernaut in the UK, it’s also highly important for local retailers to provide Freeview Play devices to reach the most consumers.”
Xinwen Xue, VP product management at SERAPHIC, added: “SERAPHIC is honoured to work together with CVTE and help TV manufacturers wave with the fastest growing trend in the UK. We have been following Freeview Play specifications and working closely with the Freeview Play standard-setter since almost the very beginning. We’re confident in the bright future of hybrid TV and dedicated to bringing more value to the smart TV industry.”