Discovery’s five FTA channels – Nove, Real Time, Dmax, Gallio and Motor Trend – have been seen by over one million unique connected TV devices in Italy in just a few months this year.
This follows a partnership for advertising campaigns in addressable TV mode with HbbTV technology signed by Castoola, which is based in Slovenia and backed by SmartCom group, and Discovery Media.
It sees the use of D Connect, a commercial solution from Castoola that has been gradually strengthening its position in the Italian market since July 2018 and is able to offer brands the maximum possible customisation in a simple and clear way.