The first HbbTV Integration of the XCA Disruptive Card-less Conditional Access System has been demonstrated at the 16° European Digital Forum Event in Lucca, Italy.
Intertrust and Vewd announced the pre-integration of ExpressPlay XCA in Vewd Core to reduce cost and accelerate time-to-market for operator HbbTV deployments.
Through the integration device manufacturers can offer a more complete software stack of content protection and HbbTV support.
“Consumers expect to push a button on a remote control and see a show,” said Guido Cugi, Head of Media Technology Solutions, Intertrust. “At the same time, content creators expect their rights to be protected regardless of format. We designed ExpressPlay XCA to support a seamless user experience, protect creators’ rights and provide a highly cost-effective and easy-to-deploy solution for operators that is sensitive to the hybrid world.”
Based on the Marlin DRM open standard, Intertrust ExpressPlay XCA brings world-class conditional access content protection technology to power broadcast or hybrid TV services. The ExpressPlay platform is the gold standard for modern content protection, providing all DRM formats (Marlin, PlayReady, Widevine, Fairplay, Access) and XCA.
“HbbTV has improved how hundreds of millions of people enjoy TV,” said Frode Hernes, SVP of Product Management, Vewd, and HbbTV Association board member. “Because XCA delivers scale with a card-less solution, operators naturally want it available in the HbbTV stack. With Intertrust, we’re first to market with XCA in HbbTV. This is the future of content protection, delivered today.”
Vewd Core is the world’s most popular HTML5 SDK for smart TVs.
