• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

SVOD takes off in Poland

June 4, 2019 12.38 Europe/London By Chris Dziadul

Over a third (36%) of Polish internet users watch VOD content online on a daily basis, according to the findings of VideoTrack 4, the latest study produced by the agency Wavemaker.

Furthermore, one in two of those who access on demand content pay for it.

The most heavy daily viewing of VOD content is found among the 16-24 age group, with the total rising from 29% in 2017 to 42% this year. Furthermore, the popularity of on demand is being driven by such services as Netflix, which is known to 80% of respondents to Wavemaker’s study.

The other most recognised brands are HBO Go (77%), CDA Premium (57%) and Amazon Prime (31%), with Netflix and HBO Go having seen an increase of over 20 percentage points in recognition in the last year and a half.

Significantly, over half (53.3%) of those who pay for on demand content prefer to do so with a monthly subscription.

This is followed by 6.4% with a weekly subscription, 6.2% with a daily subscription, 24.3% a one-off fee (for a clip, for instance) and 9.7% for a package of clips.

The most popular reason for watching VOD is the lack of advertising (47%), followed by it offering the best movies (46%).

Streaming continues to be the most popular way of seeking out long-form content (80%), with torrents, becoming increasingly less popular, accounting for 20%.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Central & East Europe, Editor's Choice, Newsline, On Demand/VOD, Platforms Edited: 5 June 2019 08:39

Avatar photo

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • Liberty Global launches Telenet takeover bid
  • Allente launches Google TV dongle powered by 3SS and SEI Robotics
  • New comms strategy for Russia
  • Boost for Dynamic Ad Insertion in Poland
  • Bedrock extends 6play max to more big screens

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...