As the gross subscription total races towards 1 billion, the net subscriber count will rise by 175 million between 2018 and 2024 to reach 531 million. This means that the average SVOD subscriber will pay for 1.78 SVOD subscriptions by 2024 – up from 1.43 in 2018.
Simon Murray, Principal Analyst at Digital TV Research, said: “China overtook the US in 2018 to become the gross SVOD subscription leader. These two countries will continue to dominate the world stage. China and the US will together account for 59% of the global total by 2024. However, this proportion is down from 63% in 2018; indicating that other countries are growing faster.”
Fifteen countries will have more than 10 million SVOD subscriptions by 2024 – collectively providing 86% of the global total.
By 2024, Netflix will contribute 203 million subscribers (21% of the global total), Amazon Prime Video 125 million (13%), China 289 million (31%. Neither Netflix or Amazon Prime Video will operate in China), Disney+ 75 million and 255 million “others”.
Comprising 427 pages, the Global SVOD Forecasts report provides detailed forecasts for 736 platforms across 138 countries – covering movie and TV episode subscriptions, but not other services such as dedicated sports platforms. The figures are for paying subscriptions only and do not include trialists.